Future of Adtech Startups
Jerry Neumann on adtech startups trends
Programmatic is the big thing in adtech now. Perhaps we are at the same place in the programmatic S-curve that ad nets were when Right Media started. If so, you should expect that there is some company out there right now or will be in the near future–probably viewed with the same opprobrium that Right Media was in 2004–that has started the next S-curve on its way.